Marketing To Men Vs Women

Assignment One: Ethical Debate (15%) Individual

Overview

You will prepare and have a debate pertaining to a controversial topic relating to ethical marketing practices, of your choice. You will be developing both sides of the argument and engaging with each other’s viewpoints.

You will be expected to:

• Defend the for and the against view using reasons appropriate for public discussion
• Provide clear reasons for and against holding a view, without stating your opinion.
• Communicate respectfully while discussing the controversial issue
• Consolidate understanding of content covered in recent classes

You will be assessed on your achievement of the following course learning outcomes:

• Explain key ethical and social responsibility concerns associated with marketing.

How to Proceed

• The topics can be as follows:
  • Marketing to children,
  • Addictive substances,
  • Sexual appeal,
  • Green marketing,
  • Marketing to men vs women (pink tax) etc.

Step 1: Initial Arguments

• Your first step will be to start making arguments. You should create at least five claims that support  and five claims against the topic.
• Research additional evidence or support for each argument. Textual evidence and links to outside research can both be used to make effective arguments.

Step 2: Conclusion

• Now you will jump off the proverbial fence and state which side you agree with. Discuss why, with evidence off your decision.