Discussion Questions to answer for your post:
- As people become more educated and living conditions improve, do their product preferences become more similar? Why or why not?
- Candy Crush Saga is a simple game with 2.73 billion downloads and more than 1 trillion rounds of the game played since its launch, but only about 16 percent of its fan base is in the United States. What elements of Candy Crush Saga do you think appeal to consumers from many different cultures?
- International companies often encounter performance problems with expatriation, where problems arise due to issues associated with the expatriate’s family. What advice would you provide to an IC regarding how to avoid such problems?
- Why are expatriate employees frequently paid more than their colleagues at equivalent job levels in the home office? Do you think this premium is justified?
- What concerns arise as a firm purchases an increasing portion of its materials from outside firms, especially those located in foreign countries, rather than producing these materials itself? How might this threaten the long-term competitiveness of a firm, and what might a firm do in order to lessen such risks?
- How might global logistics practices be impacted by developments such as 3D printing technology or a sustained rise in the global price of oil?
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