The Importance Of Marketing Metrics

Introduction There is an increasing interest in the assessment of marketing performance by marketing professionals as well as academics. Marketing decisions should be based on market information, measurement of the key factors that drive the business, analysis of the...

The Future Of The US Supreme Court

Instructions A few years ago, the U.S. Supreme Court upheld the validity of the Affordable Care Act passed by the U.S. Congress.  They also held that broadcast channels should not be fined for fleeting expletives on television programs and have ruled on the matter of...