Health Promotion Issue Research Report
In this assignment, you will research existing campaigns related to the public health issue you chose in the Unit 3 assignment, Health Promotion Campaign Needs Assessment. You will write a research report suitable for distribution to the key stakeholders at the private foundation where you work. Keep in mind you are trying to build a case that will be understood by your stakeholders as well as to secure funding for the cause you selected.
Assignment Overview
Your research report should consist of an evaluation of existing or prior health outreach efforts, either in the target community or in a similar community, within the past five years—both the successes and failures. Use the criteria listed below to evaluate the success of an existing program and prior outreach efforts.
In addition, explore how the advocating organization and the community can effectively collaborate with public health professionals to promote the health issue.
Assignment Requirements
In your research report, be sure to address the following:
- Summarize one or more negative and one or more positive health campaigns, based on results in the community.
- Did the successful campaign have an effect on the targeted population? How?
- What effect could the negative campaign have on the targeted population?
- What did the organization or advocacy group do to help the campaign succeed?
- What did the organization or advocacy group fail to do to help the campaign succeed?
- Identify the criteria required for a successful public health promotion campaign.
- Identify what should be avoided that may cause a public health campaign to turn negative.
- Explain how collaboration with an organization could have been better used to build capacity and mobilize continued community engagement.
- Why did the unsuccessful or less successful campaign fail to generate interest or mobilization in the community?
- What did the organization or advocacy group fail to do that may have contributed to the lack of success?
- What could have been done differently to promote a more positive outcome?
- Explain the importance of “health literacy” in a public health campaign.
- Explain how health literacy applies to public health issues.
- Explain health literacy as it relates to your targeted population or demographic.
- Identify how the health literacy of the targeted population was acknowledged in the outreach efforts you researched.
- Explain how communities can successfully collaborate with public health professionals in promoting population health and disease prevention.
- What type of grassroots organizations can offer collaboration that will support the success of a campaign?
- How can communities themselves assist in bridging the gap between populations and public health professional organizations?
- Write clearly and logically, with correct use of spelling, grammar, punctuation, and mechanics.
Submission Requirements
Your assignment should meet the following requirements:
- APA format: Resources and citations are formatted according to current APA style and formatting.
- Number of references: A minimum of three peer-reviewed resources.
- Length of paper: 3–5 typed, double-spaced pages of content plus cover and reference pages and any appendices.
- Font and font size: Times New Roman, 12 point.
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