Instructions
Using Pepsico Inc. examine the industry in which the company operates. Use any or all the following resources to conduct research on Pepsico Inc.
- Company website
- Public filings from the Securities and Exchange Commission’s Filings & Forms page.
- Other miscellaneous sources. Note: Pepsico Inc’s annual report will often provide insights that other resources may not include.
Write a 4-6 page paper in which you will do the following:
- Choose the two segments of the general environment that would rank highest in their influence on PepsiCo Inc. Assess how these segments affect Pepsico Inc and the industry in which it operates.
- Considering the five forces of competition, choose the two that you estimate are the most significant for PepsiCo
- Evaluate how well the company has addressed these two forces in the recent past.
- With the same two forces in mind, predict what PepsiCo Inc. might do to improve its ability to address these forces in the near future
- Assess the external threats affecting PepsiCo Inc. and the opportunities available to the corportation.
- Give your opinions on PepsiCo Inc. greatest strengths and most significant weaknesses.
- Choose the strategy or tactic PepsiCo Inc. should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
- Determine PepsiCo Inc’s resources, capabilities, and core competencies.
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