Instructions
1. Explain and discuss the implications of not having a marketing plan. (150 words discussion)
https://saylordotorg.github.io/text_small-business-management-in-the-21st-century/s12-01-the-need-for-a-marketing-plan.html
2. Should Disney consider using retrenchment or restructuring? Why or why not? (150 words discussion)
https://vtechworks.lib.vt.edu/bitstream/handle/10919/99282/Strategic-Management.pdf?sequence=22&isAllowed=y (Chapter 8 page 196)
3. Visit a website that gives salary information for a variety of jobs, such as http://www.salary.com. Using the search box, type in your ideal job and research salary information. What is the median salary for the job you searched? What is the lowest salary you would be willing to accept for this job? At which point would you be completely satisfied with the pay for this job? (1 FULL PAGE OF CONTENT)
4. What types of things will motivate you in your career? Name at least five things. Where would these fit on Maslow’s hierarchy of needs and Herzberg’s two-factor theory? (1 FULL PAGE OF CONTENT)
5. You just started a new job with a twenty-five-employee small business. By accident, you found out that the company does not have a clear marketing strategy. So far, the company has been lucky with its product sales, but you have a feeling that things will not continue at the same pace for much longer because a competitor has entered the marketplace. Assuming that you had the opportunity, how would you go about convincing the owner that the smart thing to do right now is to create a marketing strategy? Why is the marketing strategy so important? Make the case to the owner to create a strategy. (1 FULL PAGE OF CONTENT)
6.You now have a marketing strategy. What are three online software options for executing and monitoring the market strategy? What and strengths, features, and weaknesses, or each, and which would you choose?( 1 FULL PAGE OF CONTENT)
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